ANCORA
SportWear
SWOT MATRIX
Strengths- S
Weaknesses-W
WO Strategies
SO Strategies
ST Strategies
WT Strategies
Theats- T
Opportunities-O
SWOT
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Constant innovation in fabrics and designs.
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Great product portfolio.
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Delivered effectively and efficiently.
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High-tech fabrics.
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Price adequate to the quality of the product.
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Good staff work.
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Attention to the client.
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High-quality resources.
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As the market is increasing constantly, provide customers high quality products with a very good delivery to the desired place, so capture the attention of customers.
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Provide benefits to purchase our products such as quality and innovation, and thus to position ourselves in one of the largest stores of sports clothing at the national level.
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Greater recognition in the market.
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Logistics to organize products.
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Greater internal technology (computers, sewing machine, machine printed, etc).
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Increase trained personnel.
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Provide greater benefit to employees.
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Improving much, thus we can acquire this technology to improve products and providing customer innovation.
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improve our social networks, investing money and time in making us more recognized to increase our number of customers and over time, position ourselves to increase economic entries and so acquire latest technology.
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Competitors with great force positioning, with enough experience in the sportswear market.
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Increase of constant technology leaving at risk our ability to acquire this new technology.
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Our business sector is expanding, with many future opportunities for success.
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Developing high technology.
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A lot of suppliers that offer different prices and raw materials.
In this matris we identified the threat, strengths, weaknesses, and opportunities. If we could diagnose that our market has much opportunity for growth and innovation, only that we do not have problems to purchase machinery for innovation, also identified opportunities for improvement of the company, one of them due to identify the market is to grow and take advantage of our strengths to capture the attention of consumers. with this matrix, we seek to improve taking into account all factors that surround us.
We took the opportunities, strengths, weaknesses and threats of the IFE and EFE matrix.
ANCORA
SportWear
