In 2015, the per capita consumption of sportswear in our country reached $ 17.10, about 32,000 pesos annually, or close to 805 million dollars annually in total on the basis of 47 million people. Both factors made annual sales in the country grew by 5 percent between 2008 and 2014.

Colombians have continued gaining confidence in making online purchases, and internet retailing as a whole has experienced double-digit growth. Apparel and footwear is growing rapidly and value sales are now similar to electronics and appliances, which for years were the highest in the internet retailing channel. The positive development of apparel and footwear has been supported by the different payment methods that internet retailers accept, the flexibility in the return policies and appealing discounts and the exclusive online promotions that brick-and-mortar stores carry quite often to attract consumers to their websites. Consumers are becoming more familiar with a channel that offers convenience and attractive bargains. Euromonitor 2016

The research firm global market, Euromonitor International recently introduced the "Challenges and opportunities of the global sports participation" report, focusing on physical activity and sport around the world.

The document states that most exercise training has created opportunities for marketing and success of many products, especially clothes. Sports apparel sales have grown above the clothing category in recent years, with the gaining popularity specialized outdoor clothing.

Likewise, sales of sports-inspired clothing, especially pants for yoga, also have been strengthened to the extent that sportswear is becoming more acceptable as dialy clothes.

Why the healthy trend?

According to the new report, health and vanity were the two factors that most influenced the practice of exercise by consumers. Added to this is you have identified obesity as a major public health problem. For this reason, governments have initiated programs to increase sport by consumers, including some, have increased funds dedicated to public sports centers or have given tax incentives. This facts helped the sportswear industry to grow rapidly and incease in market share.

http://www.euromonitor.com/apparel-and-footwear-in-colombia/report

http://caracol.com.co/radio/2015/07/29/regional/1438175160_872853.html​

http://www.portafolio.co/tendencias/crece-negocio-vanidad-48558​

http://www.procolombia.co

http://www.eltiempo.com/economia/empresas/gasto-en-ropa-deportiva-en-colombia/14410595