Long Term:

Being recognized as one of the  primary provider for athletic apparel and fashionable sportswear to consumers in Bogotá, and in some main cities from Colombia, also being accesible for other countries. 

Short Term:

• To assure the satisfaction the client from the beginning, from the selection of the raw material, the design, the confection, up to the way of delivering it to him through choose a good that offer a excellent service.

• To provide an excellent climate organizational to his employees and executives, across assertive communication, which allows a respect between all the parts.

• It recovers the total investment in a maximum of five or six years.

• To obtain a wide customer group.

• To be recognized on the domestic market.

• Managerial growth.

• Development and growth of the quality.

• To increase the well-being of the company across resources.

Finantial: 

• recover the total investment in a maximum of five or six years

• To increase the well-being of the company across resources.

• To get lower production costs 

Non Finantial:

• To assure the satisfaction the client from the beginning, from the selection of the raw material, the design, the confection, up to the way of delivering it to him through choose a good that offer a excellent service.

• To provide an excellent climate organizational to his employees and executives, across assertive communication, which allows a respect between all the parts.

• Managerial growth.

• Development and growth of the quality.

• To be recognized on the domestic market.

• To obtain a wide customer group.