We were born with one idea: help the people who practice a large variety of sports enjoy the sports they love to the max. Athletes know, that when the heat turns up, it is crucial to have the proper dresswear… That’s where our job comes in: keeping you comfortable, stylish and ready for any sort of challenges you might face. Thus, we have come to create a product that meets all of these needs, going beyond and above the call of duty in order to make sure that our athletes will never be short on their clothing.

MISSION

Create highly useful, lasting, eco friendly, high tech, high quality and attractive sports apparel in Bogotá; and also a new alternative of design for those searching for a fitness lifestyle, while seeking to inspire an environment of excellence within our organization and within the Colombian community by continuously making superior directional and strategic decisions within the company guided by the promotion of honor, respect, and creativity of our employees, our customers, and our providers.

Sometimes You Just Need a Fitness Lifestyle

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VISION

Being recognized as one of the primary provider for athletic apparel and fashionable sportswear to consumers in Bogotá, and in some main cities from Colombia, also being accesible for other countries.

INTRODUCTION

Mission and vision define the basis for any company are nominated to represent the why and what there is certain signature and all the goals and work to follow paths are plotted in relation to these definitions. The concept of mission and vision concept are the most deeply rooted ideologies, values and purposes for which the entire development of the organization is structured.

ANALYSIS

HISTORY

Our mission includes 9 main features, yet does not specifically emphasize our responsibility to the environment, because we think it is something that is directly related to our quality materials and thus environmentally friendly. Also, we do not directly mention the reconciliatory issue since it is something intrinsic in our internal values and policies, and it is vitally important to note that our company is fully committed to all types of stakeholders to be a part of the experience of comfort and elegance and we provide. Finally, we do not mention the concern about growth and profitability because we think that within our values, self concept, strategic decisions and concern for our different stakeholders; the growth factor will be happening by itself.