STRATEGY OF PRICE

 

 

In the period of introduction we will manage a very afordable price for all the articles. Nevertheless, for reasons of marketing the prices will be diversifying, with regard to the materials and designs. The innovative design and the quality level of the fabric establish and justify a higher percieved value of the proudcts to the final consumer. It is for this reason that if the demand increases, the company would gradually increase the price of the articles. The competition handles lower prices in general, but this is because they use articles made of lower quality materials and have positioned their brand with low price points.

 

 

STRATEGY OF SALE

 

 

The clients who will receive major benefits of the products will be in a beginning between 18 and 45 years of age, of strata 4, 5 and 6; to whom articles will be delivered by design, quality, and comfort and in addition it will be provided through personalized and friendly attention. To motivate the sale one will possess a force of sale qualified to advise form the client, as for colors, style, etc. Besides the added value that the articles will have like it they are: the design, the quality and comfort.

 

 

STRATEGY OF PROMOTION

 

 

Will communicate across direct marketing, in order that the client should remain satisfied and like that it could recommend other potential clients whom they us visit. In addition, there will be used steering wheels that will be delivered in the income of important malls of the city, the Transmilenio's most crowded stations. Also, there will be in use a card V.I.P. for the frequent clients, which will allow us to create a database of these clients and his habits of consumption, with which it will be possible classify and to give a special treatment, offer them since special promotions, after two years of establishment on the market.

 

 

DISTRIBUTION STRATEGY

 

 

The cloths of "ANCORA" will be able to think in the point of sale that it will be located in the clog-maker's locality, also by means of the web site of the company. Later that achieves a recognition on the market, will be possible to combine with other alternatives to sell as to other shops.

 

Strategies

 

• To accede to new sources of financing.

• To realize wholesales.

• To offer variety of heights for all kinds of bodies.

• To throw new advertising campaigns in order to achieve a major exhibition of the product.

• To compete on the basis of costs offering the products to the minor price of the market.

• To compete on the basis of differentiation offering products considered only and new.

• To focus on a specific market in order to specialize itself in this one and to achieve a major efficiency.

• To form a company with another company in order to share resources or to take advantage of some opportunity of business that one has presented.

• To establish new information systems.

 

 

General Objectives

• To assure the satisfaction the client from the beginning, from the selection of the raw material, the design, the confection, up to the way of delivering it to him through choose a good that offer a excellent service.

• To provide an excellent climate organizational to his employees and executives, across assertive communication, which allows a respect between all the parts.

• It recovers the total investment in a maximum of five or six years.

• To obtain a wide customer group.

• To be recognized on the domestic market.

• Managerial growth.

• Development and growth of the quality.

• To increase the well-being of the company across resources.

 

Objectives per task

 

General Manager

 

• provide an excellent climate organizational to his employees and executives, across assertive communication, which allows a respect between all the parts.

• recovers the total investment in a maximum of five or six years.

• To be recognized on the domestic market.

• To increase the well-being of the company across resources.

 

 

Sales/inventory Administrator 

 

• To attract more costumers

• To sale actively the trends of the brand

•  To assure the satisfaction the client from the beginning

• Increase the size of costumers groups at least in 30% more than the season before

 

 

Designer

 

• To be into the trend and provide a quality product.

• Being recognized as one of the firms with a new experience on design.

• Increase the size of costumers groups at least in 30% more than the season before.

• Assure the excellence from the selection of the raw material, the design, the confection.

 

 

 

Web/Social Media Coordinator

 

• To obtain a wide customer group, increase the size of costumers groups at least in 30% more than the season before

• To help the brand being recognized in more territories

• Start giving the brand an image and a good prospect

• Communicate the excellence and the new experience offered more widely

• Actualize constantly the brand’s marketing strategies

 

Logistics coordinator

 

• coordinate the shipping and delivery time.

• Offer the best service to customers.

 

 

 

POLICIES OF SERVICES

 

 

The duration of the guarantee is 120 days from having realized the purchase. Consequently, there is obligatory the presentation of the voucher of payment to the moment to do the return. The guarantee covers exclusively the faults of manufacture, "ANCORA" one does not make responsible for the inadequate use that the client gives him to the articles. The client will receive across our force of sale a personalized service, offering him an exclusive space depending on the height of every person. In case of wanting to change the articles, they will have to be returned in perfect conditions, in case it is a change of height or model, it will have return in his original condition, with unaltered labels and without indications of use.

To achieve that the client turns by virtue of sale, that is to say, that it could recommend to other potential clients to acquire the products of the brand "ANCORA", recognized by design and quality. Besides generating sense of brand, to form in the person a reference with the articles, which are identified by them as innovative quality product and.

 

 

INVENTOR POLICIES

 

 

This politics will have as aim minimize the costs of storage and shortage of supplies, while the sales are maximized I mediate. For this reason the following parameters will be born in mind:

-To eliminate losses for balances of collection of articles.

-To obtain appropriate levels of inventory without traversing the risk of shortage of supplies or too much I inventory.

-To minimize the risk of deterioration of the articles and of the raw material.

-To programme the production with base in the needs of sale.

 

 

POLICIES OF INNOVATION

 

To anticipate the needs and desires of our clients by means of the constant creativity of our equipment of work.