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BCG MATRIX

The leggings are our star because they have the major percentage of profits, t-shirts could become cash cows due to the fact that it is an indispensable apparel, shorts, and skirts need more marketing forces because these could become a dog as to have the less percentage of profits, for this reason, these are a questions mark.

 

The total revenues by product are the number of units by the sale price of each product, the percent the revenues is a rule of three between the total revenues and the revenues of each product, profits are the subtraction between revenues and sales cost, the percentage of profits is a rule of three between total profits and profits by product.

 

The relative market share It is the ratio of a number of products, we offer four products, Oto our main competitor offer six.

 

Forecast of Growth rate in sales of sportswear and Sports-inspired Apparel was 3,4% and 1,1% respectively.

 

References

 

ADDIN MendeleyBibliography CSL_BIBLIOGRAPHY Detalle Registro Mercantil. (n.d.). Retrieved May 15, 2016, from http://www.rues.org.co/RUES_Web/consultas/DetalleRM?codigo_camara=27&matricula=0014136502

 

International, E. (2016). Sportswear in colombia, (February).

ANCORA

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